In late 2018 Booking.com asked adam&eveddb to pitch for their business. They wanted to work differently with an agency. They were tired of the typically distant old agency/client model and wanted a close, nearly in-house like relationship with their agency team.
We won the pitch and I am glad to be the CD on the business.
These films are the result of that new relationship. After countless days spent at the clients’ offices in Amsterdam, many honest conversations, and endless hours spent hashing out the work together, we created a campaign that proves that a close agency-client relationship can result in great work.
These four films are the beginning of something special.
They were directed by the always amazing Frederik Bond.
80 Days of Argos
The world of online retail is highly competitive, but Argos can do something no one else can. Unlike a certain American online retailer, when Argos says that they can deliver today, they truly mean today.
We decided to bring to life same-day delivery like never before: with a new 10-second TV ad every day for 80 days. Each ad is stamped with the day's date, shows a product that you can get today, and ran for one day only.
Making 80 different TV ads took a level of creativity that sometimes verged on madness. Most people don't make 80 ads in a lifetime, let alone in a month. We're all considering early retirement.
Feeling ambitious and want to watch all 80 ads? Go here.
80 Days of Argos just picked up a Gold lion and a Silver lion in the Media category at Cannes.
The campaign also won a Campaign Big Award, a Silver at Creative Circle and a Bronze at the British Arrows.
The Christmas Fool
Most Christmas ads are sweet stories that warm the heart and make you cry. Not this one. Watch things take a festive turn for the weird and finally understand where that roll of sellotape went.
Special thanks to the ever-bizarre mind of director Ian Pons Jewell.
The Christmas Fool
It Happens Here
This campaign for London-based organisation 28 Too Many shows that female genital mutilation happens in places you wouldn't expect.
Won: Grand Clio, two gold Clios, six silver Clios, Clios Client of the Year, three Cannes gold lions, Cannes silver lion, Cannes bronze lion, One Show gold pencil, two One Show silver pencils, one D&AD graphite pencil, six D&AD wood pencils, three golds at the Creative Circle awards, six golds at the London International Awards, First Prize, Second Prize and four finalists at New York Festivals, silver Campaign Big award, gold Eurobest, silver Eurobest, two silver Kinsale Shark award, Gunn Report's fourth most awarded print campaign, 2015.
Philips Breathless Choir
Imagine trying to sing when every breath is a battle.
This is the story of 18 strangers with one thing in common: breathing is a constant challenge. In spite of this, they came together to do something they never thought they could: learn to sing.
The ambition for this campaign was to change how people see Philips. We wanted the world to know that Philips is no longer a company that makes televisions and stereos; they're a leader in healthcare technology. Our ambitions were realised when the Breathless Choir won the Grand Prix for Pharma at Cannes Lions, along with a number of other prizes.
This campaign was shot by the talented John X. Carey. It's supported by four other films that dive deeper into the characters and their transformation. The whole project contained hundreds of customised content elements that targeted medical professionals, people with breathing difficulties and the general public. See the whole story here.
Won: Cannes Lions Grand Prix for Pharma, two Gold Cannes Lions for Health and Wellness, four Silver Cannes Lions for Health and Wellness, one Bronze Cannes Lions for Pharma, a One Show Silver Pencil, three One Show Merits, and a Bronze Clio Award.
The Breathless Choir
Argos You're Good to Go
After several years of the successful ‘Go Argos’ campaign, Argos was ready for a refresh. No longer the dusty old catalogue retailer, Argos needed a new campaign and new line that says that they operate at the speed of modern family life. That line is ‘You’re Good to Go’ and the first film in the campaign is Operation Holiday, a story about a family that treats going on holiday like a military operation. This is the first of many films and was supported by a complete visual rebrand of Argos’ tactical television and print work.
The launch film was directed by the highly talented and always hilarious Matthijs Van Heijningen.
Hold on to your inflatable flamingoes and enjoy.
Every day women are targeted by thousands of ads. And for decades, many ads haven't been kind to women. So we created an Adpology, a personal project put together with a group of women from the industry, released on International Women's Day 2018.
With no media money or PR, the film was viewed over 5 million time in over 25 countries.
Best enjoyed with a giant sandwich.
In 2015 Philips asked us to create a global brand campaign that rebranded the organisation. They wanted to shed their old image as a electronics company and bring to light their expertise in healthcare technology.
We created this film and the line 'There's always a way to make life better' to launch that new positioning. The film launched globally in October 2016 and was shot by the most excellent Frederik Bond.
Dove Ad Makeover
Dove believes that all women should feel more beautiful, so we empowered them to combat one of the things that makes them feel bad about themselves: nasty Facebook ads.
Won: One Show gold pencil, two Cannes silver lions, two Cannes bronze lions, two gold Clios, Paul Arden Award, three D&AD in books, Campaign Big Silver, Gold and three silvers at the Epica Awards, one gold and three silvers at the London International Awards.
The Dove Ad Makeover
Expedia City Breaks
There are so many things you can do on an Expedia city break. So many, that you'll have to zoom in to see them all.
Won: Cannes Bronze Lion, One Show Merit
The News: A User's Guide
Philosopher Alain de Botton recently launched a book that suggests that most people don't understand how the news really affects them. So we turned to the very medium that de Botton critiques and created a campaign that reacted to the news as it happened.
The News: A Case Study
The Best Films of All Time
In 2012, I started a film club with the mission to watch the top 20 films on Sight & Sound magazine's list. I blogged about it.